Team Curriculum · 팀 커리큘럼
Three Teams, One Vision
Specialized in one field, connected through a broader view of business.
Business Strategy 경영전략
기업과 시장에 대한 깊이 있는 분석을 바탕으로 주요 기업의 전략적 대안을 도출합니다.
Previous Output · Fall 2025
Case Studies & Corporate Alliance
Strengthened strategic reasoning through structured case studies.
- Week 1–2Open Case — NVIDIA (HBR case)
Developed a customer-selection rubric by analyzing value-chain integration and capacity constraints. - Week 3–5Corporate Alliance Project — LG U+
Built implementation-ready initiatives for the Nugget plan based on customer segmentation, journey mapping, benchmarking, surveys, and interviews.
Recent Curriculum · spring 2026
Open Case & Binggrae Alliance
- Week 1–2Open Case — Samsung (HBR case)
Developed an evidence-based strategy by identifying the core issue through internal and external analysis, then refining insights into a final report over two weeks. - Week 3Corporate Alliance Project — Binggrae
Researched industry trends, brand positioning,
and market dynamics. - Week 4Cont.
Designed and analyzed surveys to evaluate
market opportunities. - Week 5Cont.
Translated insights into a final strategic plan
and presented it to company stakeholders.
will Work with
Marketing 마케팅
마케팅 원리와 기업 사례를 분석하고, 산업·시장·소비자 인사이트를 바탕으로 실전형 마케팅 전략을 수립합니다.
Previous Output · Fall 2025
Com2uS & BENOW Projects
- Week 1–2Alumni-mentored project — Com2uS Pro Baseball
Created an actionable IMC strategy and execution plan based on industry research, game analysis, consumer IDIs, and alumni feedback. - Week 3–5Corporate Alliance Project — BENOW
Translated market, SNS, and consumer insights into tailored digital marketing strategies for Numbuzin No.9
in North America.
recent Curriculum · spring 2026
Moev & Binggrae Alliances
- Week 1Corporate Alliance Project #1 — Moev
Derived global positioning strategies by analyzing industry dynamics and competitors’ growth paths. - Week 2Cont.
Developed brand positioning and marketing plans
based on global KSFs. - Week 3Corporate Alliance Project #2 — Binggrae
Analyzed industry trends and identified
key market opportunities. - Week 4Cont.
Identified consumer needs through surveys
and in-depth interviews. - Week 5Cont.
Developed targeted strategies and actionable implementation plans.
will Work with
BENOW
BENOW
Finance 재무금융
다양한 Valuation 방법론과 경영 이론을 기반으로 실제 기업의 가치를 평가하고, 최종 Stock Pitch를 도출합니다.
Previous Output · Fall 2025
Hyundai Motors & Celltrion Equity Reports
- AnalysisFinancial Report Analysis
Analyzed financial reports of Hyundai Moters
and Celltrion. - ValuationCompany Valuations
Performed company valuation using
DCF and comparable company analysis. - OutputEquity Reports
Developed equity research reports analyzing stock performance, valuation multiples, investment risks, and growth opportunities.
recent Curriculum · spring 2026
Finance 101 & Stock Pitch
- Week 1Finance 101 & Comps
Learned financial fundamentals, basic financial modeling, and Comps valuation. - Week 2Sales Projection
Built a structured financial model from revenue drivers and linked it to the financial statements. - Week 3DCF Valuation
Forecasted future cash flow potential. - Week 4–5Stock Pitch
Conducted a holistic valuation analysis comparing
market price and intrinsic value.
Will analyze
Hyundai Motors
Celltrion
Celltrion
One team to specialize,
three to generalize
Held every Saturday in English, Ground Sessions bring all three teams together to exchange knowledge and insights.