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Corporate Projects
An opportunity to create real world market impact
We receive real-world business tasks from major corporates and apply our business knowledge to develop
task-specific strategies. We present our strategy proposals and receive direct feedback from the company.
2024 Fall Corporate Projects
In the Fall semester of 2024, we conducted corporate projects with a total of seven companies
from various industries through General Session and Corporate Session.
Exploration of MZ Generation’s Daily Use of AI to Identify Pain Points and Uncover AI-related Insights
Strategy and New Product Proposal for Mise-en-scène to Lead Amazon’s Leave-in Hair Care Market
Amazon Launch Project for Olive Young's No.1 Scalp Care Brand ‘Labo-H’
Proposal for Strategies to Improve Mobile App User Experience, and Research on Market Expansion for Foreign Customer
Deriving Differentiation Strategies for STUDIOX+U Short-Form Content Based on Short-Form Market Characteristics
Marketing and Market Strategy Proposal for Ownist's Online-to-Offline (O2O) Market Entry
Confidential – Development and Execution of Service Expansion Strategy
2025 Spring Upcoming Corporate Projects
In 2025 Spring semester, we have confirmed corporate projects with the following four companies.
Additionally, we are in the process of finalizing agreements with 3 more companies. New recruits
will have a learning opportunity to address and solve real-world challenges that companies are facing across various industries, from marketing to business strategies.
Previous Corporate Projects
2024
LG U+
AMORE PACIFIC
Labo-H
Olive Young
STUDIOX+U
Ownist
Liner AI
Identifying pain points and uncovering AI-related insights of MZ generation
Proposing new marketing strategies and proposal of new product launch
Amazon launch project for Olive Young's No.1 Scalp Care Brand ‘Labo-H’Proposal Strategies for improving mobile app UX, and for global market expansion
Deriving differentiation strategies based for the short-form content platform market
Market strategy proposal for Ownist's Online-to-Offline (O2O) Market Entry
Confidential
2023
Kakao Healthcare
Riotgames
Qanda
Blue Ribbon Survey
Monee Lab.
Confidential
Confidential
Confidential
Proposing marketing strategies based on research of Blue Ribbon's 2030 users
Ideation of new contents for user attraction and retention
2022
Hyundai Oil Bank
Plain Bagel
대학내일
Peaches.
TJ LABS
Proposal of corporate alliance consulting for new business open innovation
Searching for Optimal partners/channels for ‘Pica's’ 2535 female users
Worked on marketing content for 'Careet' based on university trends
Planning, implementing, and reporting results of Maison No.9 launching event
Proposing strategies for new service of TJ LABS and collecting user feedback
2021
Kakao Entertainment
Ridibooks
Niantic
Jobshopper
Somssidang
Presenting the next strategy of Kakao Webtoon/Page, focusing on Generation Z users
Market and Industry research and suggesting recruitment marketing strategies
Proposing Pokémon Go's Community Day strategy with individual affiliates
Identifying the needs of MZ influencers and proposing user influx strategies
Performed online marketing to boost brand exposure based on newly established brand identity
2020
Spoon Radio
Bolts & Nuts
Blondy
Dongle
Pinkdiary
Suggesting IMC Strategy for Spoon Radio Brand Campaign
Establishing strategies to expand the manufacturer's matching service business
Suggesting for entering new business of Blondy
Suggesting User-Friendly UI/UX and strategies for establishing brand identity
Establishing activation plan for Pinkdiary service and premium service transition rate improvement plan
~ 2019
CJE&M(Beats&Onkyo)
Wingeat
Beyond
Emart
SNOW Cake
Tinder
Share.IT
Establishing marketing Strategy in January for CJ E&M's "Kinky Boots" Musical
Suggesting promotion plan for health convenience food sales website
Suggesting consumer engagement campaign to promote Beyond's 'Phyto Aqua Cream'
Establishing strategies for entry of Electromart into Goyang Starfield
Systematization of curriculum and establishing marketing strategy for paid service
Strategies for Promoting University Student Awareness of Brand/Service
Establishing strategies to enhance awareness and secure new customers of
‘School Sharing Service’ for unused facilities in schools